Each store powered by WooCommerce and WordPress has two places where its data and content are stored:
- The
wp-contentfolder, where themes, plugins, and uploaded content are located. - The database, where products, orders, posts, pages, etc. are organized and stored.
So, how should you safeguard your content and keep it backed up?
Automatic backups #
The most efficient and reliable approach is to use an automated backup service; we recommend Jetpack VaultPress Backup.
By using Jetpack Vaultpress Backup, you’ll benefit from:
- Automated, regular backups of your entire site — including database, content, media, plugins, themes, and settings.
- Features tailored for WooCommerce:
- Restore your site to any past state while keeping all orders and products current.
- Protect your customer data and stay GDPR-compliant.
- Custom WooCommerce table backups.
- A complete list of all site activity and recorded changes.
- Instant restores; if something goes wrong, you can quickly revert to a previous version with one click.
- Direct access to 24/7 expert support.
Manual backups #
There are two steps to backing up your site content manually.
- In your store’s WP Admin dashboard, go to Tools > Export to export all of your site content (posts, pages, comments, etc.) in an XML file.
- To back up your theme and extension/plugin files, log into your site via File Transfer Protocol (FTP) to find your files in the
wp-contentfolder. If you made any customizations to your theme, we strongly recommend making a backup of your theme files.
Learn more #
- WordPress backups (WordPress Codex)
- Backups and security (Jetpack).
We provide expert priority support for Jetpack customers.
Questions and support #
Do you still have questions and need assistance?
This documentation is about the free, core WooCommerce plugin, for which support is provided in our community forums on WordPress.org. By searching this forum, you’ll often find that your question has been asked and answered before.
If you haven’t created a WordPress.org account to use the forums, here’s how.
- If you’re looking to extend the core functionality shown here, we recommend reviewing available extensions in the WooCommerce Marketplace.
- Need ongoing advanced support or a customization built for WooCommerce? Hire a Woo Agency Partner.
- Are you a developer building your own WooCommerce integration or extension? Check our Developer Resources.
