Google Consent Mode
Google introduced Consent Mode in March 2024 to comply with privacy laws in the EEA/UK region. This means website visitors from these regions must now explicitly grant consent for cookies before any analytics tracking occurs.
Without consent, Google Analytics (GA4) and Google Ads won’t capture user data in these locations. The extension does not provide any UI, like a cookie banner, to let your visitors grant consent for tracking. However, it’s integrated with WP Consent API, so you can pick another extension that provides a user interface that meets your needs.
Due to this new requirement, you may notice a discrepancy between your store and Google Analytics/Ads data, as users must grant consent for analytics data to be captured on Google’s platforms.
About Google for WooCommerce #
Google for WooCommerce makes it simple to connect your WooCommerce store to Google Merchant Center (GMC) so you can showcase your products to shoppers across Google Search, Shopping, Gmail, YouTube, and the Display Network to drive traffic and sales for your store, for free or with ads.
Once your accounts are synced and you meet eligibility requirements, you can list products on the Google Shopping tab for free, and create ad campaigns to reach more shoppers and grow your business.
Connect your store with Google Merchant Center #
Integrate with GMC to upload your store and product data to Google. Your products will sync automatically to make relevant information available for free listings, Google Ads, and other Google services. You can create a new Merchant Center account or link an existing account to connect your store and list products across Google.
Google for WooCommerce does not support multi-client Merchant Center accounts (MCA).
To be able to use the extension, please follow the steps mentioned in Does the extension support Multi-client accounts (MCA)?
Boost store traffic and sales with Google Ads #
Grow your business with Performance Max campaigns. Create a campaign to promote your products across Google Search, Maps, Shopping, YouTube, Gmail, the Display Network, and Discover feed. You can connect your Google Ads account, choose a budget, and launch your campaign straight from your WooCommerce dashboard.
Setting up and getting started with Google for WooCommerce #
Get started with Google for WooCommerce: Understand the requirements and get started with Google for WooCommerce
Attribute mapping: How to map existing WooCommerce product attributes to Google Merchant Center feed data.
Additionally, various use cases have been documented to save as a guide for using the attribute mapping functionality.
Compliance Policy Documentation: This documentation exists to help WooCommerce merchants understand GMC compliance policy requirements, and provide an overview of the steps to set up WooCommerce stores to meet these requirements.
Troubleshooting #
Common errors and how to resolve them: Find answers and next steps to take when faced with some common errors that you may have when setting up Google for WooCommerce.
Frequently asked questions (FAQs): A list of answers to FAQs related to Google for WooCommerce.
Support #
Do you still have questions and need assistance?
- Get in touch with a Happiness Engineer via our Help Desk. We provide expert priority support for WooCommerce.com and Jetpack customers, but not other third-party extensions.
- If you are not a WooCommerce.com customer, we recommend finding help on the Google for WooCommerce support forum, or hiring one of our accredited WooExperts.
