SEO CASE STUDY
JIRANKU
Client
JiranKu
Industry
Property Management App
Target Audience
Property managers and strata committees seeking efficient and digital property management solutions
Challenges
1. Difficulty in Ranking for Bilingual Keywords
Competing for visibility in both English and Chinese search queries can be challenging, as user intent and search behavior differ between language groups.
2. Limited Awareness and Online Presence
As a relatively new brand, Jiranku faces challenges in establishing online credibility and competing against well-known property management platforms with stronger visibility. Besides, attracting consistent organic traffic remains a major challenge due to stiff competition.
Our Strategies
1. Comprehensive Bilingual Keyword Research
Conduct in-depth keyword research separately for English and Chinese audiences using tools like Google Keyword Planner. Identify high-intent, localized keywords for both languages.
2. Hreflang Tag Implementation
Implement hreflang tags to signal to search engines which language version to display based on the user’s language preference, preventing duplicate content issues.
3. Localized Content Creation
Develop unique content in both languages tailored to the search habits and preferences of target audience. This includes blog posts and property guides.
4. On-Page SEO Optimization
Optimize title tags, meta descriptions, and headings with bilingual keywords while ensuring they align naturally with user queries in both languages.
Results
1. Organic Traffic Growth
Jiranku has experienced a consistent upward trend in organic web traffic throughout 2024, reflecting the increasing visibility and effectiveness of its SEO efforts in reaching the target audience.
2. Improved Keyword Rankings
Secured top 10 rankings for targeted keywords in both English and Chinese, including terms like condo facilities, residential community app, Malaysia gated community, 马来西亚租房条规 and 分层地契.
3. Google Search Engine Performance
In 2024, Jiranku has witnessed a substantial increase in both clicks and impressions on Google Search, reflecting improved online visibility and user engagement.
4. A Trusted Knowledge Hub for Property Insights in Malaysia
Jiranku has successfully established itself as a valuable blog and knowledge hub for property-related articles and guides in Malaysia, with multiple articles ranking on the first page of search engine results and appearing as featured snippets, providing insightful content that addresses the needs of property owners, landlords, tenants, and investors while enhancing organic search visibility and engagement.
Get Started with SEO Today.
Interested in boosting your online presence and driving quality leads? Contact us today to discover how our SEO services can transform your business.