SEO CASE STUDY
EM LOAN
Client
EM Loan (Express Mortgage & Loan Sdn. Bhd.)
Industry
Financial Services – Online Personal Loan
Target Audience
Malaysian citizens seeking quick and flexible personal loan solutions.
Challenges
1. Low Organic Traffic
The website had minimal visibility on search engines and low organic traffic.
2. Limited Keyword Rankings
EM Loan was not ranking for relevant industry keywords. This could affect the effectiveness of their lead generation.
3. Bilingual Content Needs
The client required content in both English and Bahasa Malaysia to effectively reach the Malaysian audience.
Our Strategies
1. Comprehensive SEO Audit
Conducted a thorough analysis of the website to identify technical issues and on-page SEO weaknesses.
2. Keyword Research
Identified high-traffic and low-competition keywords relevant to the personal loan industry in Malaysia.
3. On-Page Optimization
Optimized meta titles, descriptions, headers, and image alt texts for targeted keywords. Improved website structure and internal linking to enhance user experience and crawlability.
4. Content Creation
Wrote blog articles in both languages, addressing topics such as loan application processes and financial tips. Ensured content was culturally relevant and meet the requirements of the target audience.
5. Technical SEO Enhancements
Improved mobile responsiveness to meet user expectations and search engine guidelines.
Results
1. Organic Traffic Growth
Achieved a huge increase in organic traffic in 2024.
2. Improved Keyword Rankings
Secured top 10 rankings for targeted keywords in both English and Bahasa Malaysia, including terms like online loan mobile app, online loan solution, online loan application, pinjaman dalam talian, app pinjaman, aplikasi pinjaman, and pinjaman online.
3. Google Search Engine Performance
A significant rise in both clicks and impressions on Google search engine in 2024.
4. Enhanced User Engagement
Noticed a 540% increase in average engagement time per active user from May 2024 to December 2024, and a 59% decrease in bounce rate (from 85.54% in May 2024 to 34.99% in December 2024).
Get Started with SEO Today.
Interested in boosting your online presence and driving quality leads? Contact us today to discover how our SEO services can transform your business.