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Top 12 Sections to Include when Designing a Company Website

    Top 12 Sections to Include when Designing a Company Website

    In today’s digital age, your company website is often the first point of contact between your business and potential customers. Your corporate website serves as a digital storefront that communicates your brand message and engages your audience. It is a crucial tool in promoting your brand and products or services. To create a successful online presence, we will discuss the top 12 sections to include when designing a company website.

    1. Homepage

    The homepage serves as the online face of your business. It is an important webpage that provides you with an opportunity to make a great first impression. To captivate visitors instantly, you must use an eye-catching design with accurate content and visually appealing images. It is vital to communicate your brand identity and the nature of your business clearly.

    At the same time, your homepage must be equipped with user-friendly navigation. You must make sure that every visitor can effortlessly explore other web pages and find their way around your website.

    Homepage of a company website.

    2. About Us

    The “About Us” section is your digital storytelling platform. It is a section where you can introduce your company’s rich history, core values, and the amazing individuals who make up your attractive team.

    To tell a better story, the section should be personal and relatable. When introducing your company, you should also touch on topics related to customers’ pain points and solutions. Never underestimate the importance of the “About Us” section. It is a unique place where you can resonate with potential customers and foster trust. A deeper connection that extends beyond business transactions can thus be established.

    3. Products / Services

    The “Products” or “Services” section is your online showroom for your business offerings. It is a section where you can showcase your products or servicecs with concise and useful descriptions. Engaging visuals with accurate details or pricing information can provide a comprehensive view of what you can offer.

    The goal of the “Products / Services” section is to ensure that website visitors can easily understand what you offer. It is the ultimate objective of why visitors come to your website. Visitors are here to look for a solution, and it is your responsiblity to present your products or services with absolute clarity. Your audience should leave the page with a solid understanding of how your company can fulfill their needs and desires.

    4. Contact Information

    Your corporate website will be a total failure if you do not include any contact information. No matter how attractive or persuasive your content is, your potential customers will not be able to reach you without contact information. You should include a contact form, email addresses, phone numbers, and physical addresses in the “Contact Us” section.

    By providing multiple methods for reaching out, you can enhance your company’s accessibility and improve your business credibility. Besides, you can also include links to your social media pages to add more value to your business credibility. When web visitors know they can reach out with ease, it establishes a sense of trust and visitors are more likely to engage with your brand for further business opportunities.

    5. Testimonials or Case Studies

    The “Testimonial” or “Case Studies” section is your platform for enhancing brand trust and credibility. Some potential customers will remain skeptical after reading about your offerings on the company website. This is where you can provide prospective clients with tangible evidence by showcasing your current or past clients’ feedback and real-life success stories.

    Including your current or past clients’ testimonials can assure potential customers that you are as good as you claim to be. Consider using photographs and full names of your clients to humanize these endorsements. On the other hand, case studies can tell your clients’ success stories by elaborating on the challenges, the solutions provided, and the results achieved. Both testimonials and case studies work together to build trust. They can be crucial tools in convincing your prospective clients to choose your products or services.

    6. Blog

    Your blog is a great section for you to share insights and industry updates. It is your opportunity to showcase your expertise and engage your audience. Populate your blog with articles that provide genuine value. You can post articles that address pain points and share your unique perspective on industry trends. A blog should be a place where your visitors can find solutions and inspiration. Besides, encourage readers to leave comments and share your content. Foster an engaging community can enhance your brand reputation and build trust.

    Blog page of a company website.

    7. Portfolio

    The portfolio section is the place where you can showcase your previous work or projects. It is essentially the visual resume of your company’s achievements. It is a testimony to your skills and a great opportunity to give your visitors a glimpse of the incredible projects your company has done.

    From design agencies and photography studios to real estate developers and software companies, the portfolio section is an important platform for all sorts of businesses. Use your portfolio to tell meaningful stories through images and videos. You can showcase real-world case studies to highlight how your solutions solved problems. The portfolio is a great source of inspiration to motivate your potential customers to embark on a business journey with your company.

    8. News or Press Releases

    The news or press release section on your company website serves as a direct line of communication to your audience, which includes customers, partners, investors, and the media. It is where you share significant milestones and noteworthy announcements related to your company. By relaying company news, you are promoting transparency and credibility. This can help your company to build trust and confidence in your brand. Besides, it is also a valuable resource for the media. By making your press releases accessible to journalists, you can enhance your chances of media coverage.

    9. FAQ

    The Frequently Asked Questions (FAQ) section of your corporate website serves as a valuable resource to address common queries that your visitors may have. It provides a convenient and accessible way for web visitors to find answers to their questions without having to reach out to your support team. This can help to save their time and improve their experience on your website.

    Besides, a FAQ section can also help to reduce your website’s bounce rate. When visitors can find answers or information for their questions, they will tend to stay on your website for a longer duration. You can prevent potential customer frustrations and provide clarity on various aspects of your products or services. By offering self-help resources, you can also reduce the burden on your customer support team. Your team can then focus on more complex inquiries and issues.

    FAQ section should be included on a company website.

    10. User Account Login

    Different businesses have different requirements in designing their company websites. If your website involves e-commerce or subscriptions, the user account login section can be an essential component. By providing a dedicated login section, you offer an efficient way for users to access their accounts, where they can save preferences, track order histories, and receive personalized recommendations. However, if you want to include the login section, you will need to make sure that the website employs robust security measures. Cybersecurity is very important when it comes to user account data.

    11. Privacy Policy and Legal Information

    The Privacy Policy and Legal Information section on your website is an essential component to ensure transparency, legal compliance, and user trust. Including a privacy policy or other terms of use is often a legal requirement, especially if the website is an e-commerce site. By providing clear policy and legal information, you instill trust in your audience. Users will appreciate this transparency, and it can lead to stronger relationships and better protection for both your business and your audience.

    12. Search Functionality

    As your website’s content grows, search functionality becomes crucial for visitors to find specific information efficiently. A well-implemented search feature is user-friendly and encourages exploration.

    Search functionality when designing a company website.


    Incorporating these 12 sections into your company website is a strong foundation for a successful web design campaign and online presence. If you are looking to enhance your company website or need professional guidance on web design, feel free to contact Appnicorn to explore how we can elevate your online presence.